Predicting Knowledge Sharing Intention Based on Theory of Reasoned Action Framework: An Empirical Study on Higher Education Institution

Based on theory of reasoned action (TRA) theoretical framework, this study try to predict individual knowledge sharing intention on higher education institution context. This study also integrate some potential factors (channel richness, psychological forces and organizational climate factors) which supporting individuals' knowledge-sharing intentions Through a field survey of 242 lecturer on public and privateuniversity at Purwokerto and Yogyakarta city, this study confirm our hypothesis that attitudes toward knowledge sharing and subjective norms with regard to knowledge sharing as well as organizational climate affect individuals' intentions to share knowledge. This study showed thatPerceived Reciprocal Benefits, Perceived Enjoyment in Helping Others, Perceived Reputation Enhancement and channel richness affect individuals'attitudes toward knowledge sharing while organizational climate affect subjective norms. Overall, the results of the study advance prior research in the area of knowledge sharing by shedding light on the determinants of knowledge sharing behaviors of knowledge workers. These insights could be used by university in developing work environments that are conducive for knowledge worker to share their knowledge. Keyword: Knowledge sharing intention, TRA, Knowledge worker, attitude, university.